Is ChatGPT recommending your store — or your competitor’s?

Shoppers now ask ChatGPT, Perplexity and Google AI “best waterproof boots” or “gift for a coffee lover” — and get named stores back. If your product data isn’t machine-readable, you’re invisible to it. Scan your store free and see your 0–100 AI-visibility score plus the exact fixes.

What we found scanning 12 leading DTC stores

Source: RankInAI scan of 12 well-known DTC Shopify storefronts, Aug 2026. One rendered as JavaScript-only and was excluded, leaving 11 readable stores (scores 48–90, avg 77). Of those, 4 of 11 lacked Product/Organization JSON-LD and 3 of 11 had no FAQ content — exactly the signals AI answer engines rely on. (Convenience sample of well-known brands, not a random sample.) Full report →

How the scan works

• Crawls your homepage and checks the structured data (JSON-LD) AI answer engines rely on: Product, Organization and FAQ schema.
• Checks robots.txt for blocks on AI crawlers (GPTBot, PerplexityBot, Google-Extended…) and whether you publish an llms.txt.
• Scores title, meta description, headings and content depth — the signals engines quote.
• Returns a 0–100 score, a grade, and the exact fixes ranked by impact.

Learn more

• Does ChatGPT recommend your Shopify store? How to check (free tool)
• The State of Shopify AI Visibility 2026 — we scanned 12 leading DTC brands
• llms.txt for Shopify: the complete 2026 guide (+ free checker)
• Shopify AI-Visibility Leaderboard 2026 — see how 12 top DTC brands score (and yours)

Early, founder-run venture operated with the help of AI. The scan runs live in your browser against your public storefront — no data stored unless you opt in.