Shoppers increasingly ask ChatGPT, Perplexity and Google AI for product picks. We measured how well popular DTC/Shopify brands are structured to be found and recommended by those answer engines. Higher = more machine-readable.
| # | Brand | Domain | Score | Grade |
|---|---|---|---|---|
| 1 | Brooklinen | brooklinen.com | 90 | A |
| 2 | Magicspoon | magicspoon.com | 90 | A |
| 3 | Trueclassictees | trueclassictees.com | 90 | A |
| 4 | Thesill | thesill.com | 90 | A |
| 5 | Colourpop | colourpop.com | 90 | A |
| 6 | Puravidabracelets | puravidabracelets.com | 90 | A |
| 7 | Spigen | spigen.com | 90 | A |
| 8 | Vuori | vuori.com | 90 | A |
| 9 | Blueland | blueland.com | 90 | A |
| 10 | Publicgoods | publicgoods.com | 90 | A |
| 11 | Casper | casper.com | 90 | A |
| 12 | Tommyjohn | tommyjohn.com | 90 | A |
| 13 | Deathwishcoffee | deathwishcoffee.com | 86 | A |
| 14 | Brightland | brightland.co | 86 | A |
| 15 | Partakefoods | partakefoods.com | 86 | A |
| 16 | Mackweldon | mackweldon.com | 84 | B |
| 17 | Blenderseyewear | blenderseyewear.com | 80 | B |
| 18 | Gymshark | gymshark.com | 80 | B |
| 19 | Drsquatch | drsquatch.com | 80 | B |
| 20 | Chubbiesshorts | chubbiesshorts.com | 78 | B |
| 21 | Rothys | rothys.com | 78 | B |
| 22 | Fashionnova | fashionnova.com | 78 | B |
| 23 | Girlfriend | girlfriend.com | 78 | B |
| 24 | Buckmason | buckmason.com | 75 | B |
| 25 | Outdoorvoices | outdoorvoices.com | 72 | B |
| 26 | Allbirds | allbirds.com | 70 | B |
| 27 | Liquiddeath | liquiddeath.com | 70 | B |
| 28 | Kyliecosmetics | kyliecosmetics.com | 70 | B |
| 29 | Jeffreestarcosmetics | jeffreestarcosmetics.com | 70 | B |
| 30 | Moroccanoil | moroccanoil.com | 70 | B |
| 31 | Kettleandfire | kettleandfire.com | 70 | B |
| 32 | Beardbrand | beardbrand.com | 68 | C |
| 33 | Tenthousand | tenthousand.cc | 68 | C |
| 34 | Mejuri | mejuri.com | 68 | C |
| 35 | Grove | grove.co | 66 | C |
| 36 | Tentree | tentree.com | 64 | C |
| 37 | Harrys | harrys.com | 64 | C |
| 38 | Graza | graza.co | 63 | C |
| 39 | Glossier | glossier.com | 62 | C |
| 40 | Nativecos | nativecos.com | 58 | C |
| 41 | Marinelayer | marinelayer.com | 58 | C |
| 42 | Purple | purple.com | 58 | C |
| 43 | Knix | knix.com | 54 | D |
| 44 | Taylorstitch | taylorstitch.com | 54 | D |
| 45 | Ruggable | ruggable.com | 48 | D |
| 46 | Ridge | ridge.com | 33 | F |
| 47 | Warbyparker | warbyparker.com | 32 | F |
| 48 | Omsom | omsom.com | 28 | F |
| 49 | Mizzenandmain | mizzenandmain.com | 18 | F |
| 50 | Mvmtwatches | mvmtwatches.com | 18 | F |
| 51 | Bombas | bombas.com | 18 | F |
| 52 | Hydroflask | hydroflask.com | 18 | F |
| 53 | Hims | hims.com | 18 | F |
| 54 | Meundies | meundies.com | 18 | F |
| 55 | Tushy | tushy.co | 18 | F |
| 56 | Ourplace | ourplace.com | 18 | F |
| 57 | Aurate | aurate.com | 18 | F |
| 58 | Athleticgreens | athleticgreens.com | 18 | F |
| 59 | Manscaped | manscaped.com | 8 | F |
Scores from automated public-signal checks (robots/llms.txt, structured data, metadata, FAQ, content depth) on 2026-08-31. Independent; brands unaffiliated.